Step aside, Vine: 15-second videos are coming to Instagram on iOS and
Android, complete with basic editing, filters, and stabilization. Announced at Facebook's headquarters
in Menlo Park on Thursday, video on Instagram is an expansion of the
formerly photos-only sharing service, and brings videos straight to
Instagram's feed. "It's the same Instagram that we know and love, but it
moves," said Instagram's cofounder and CEO Kevin Systrom.
Systrom explained that the tool is simple and fits right in the
Instagram feed, still offers the same beautiful imaging tools, and will
help expand the Instagram community. Users can record and share video
from right within the same Capture screen they already use to shoot
photos. Videos can be up to 15 seconds long total, recorded in segments
by holding down the capture button, much like the 6-second videos on
Vine. But Instagram improves upon Vine by letting you highlight and
delete the last segment you recorded, without having to trash the entire
video and start over.
Video on Instagram features 13 new filters that are specifically for
video. These filters have all-new names, and are chosen just as you
would select a photo filter—you even see a preview of your video with
each filter as you tap them. You get to select the Cover Frame, or the
still image that appears in your followers' feeds. Tap the small Play
button in the upper-right corner, and it plays once without looping.
Naturally, videos can also be shared through social networks.
Tap and hold the Capture button to record segments, just like Vine.
Also announced was Cinema, a video-stabilization feature for iPhone
users. Cinema cleans up videos that you record within the Instagram app,
smoothing out any jerky action to make them more share-worthy and
easier on your followers' eyes. Video will be available in Instagram's
iOS and Android apps, and viewable on web profiles too.
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